Fragrance is known to be one of the hardest products to market. After all, how do you depict the sensation of a wonderfully complex smell in a Television advertisement or a magazine page? This weekend, Seattle Party Booth was part of a unique way to launch a new perfume at Macy's.
Instead of just going with the usual forms of advertising, Macy's stepped it up a notch and threw an in-store event for the launch of their new fragrances. This seemed like a great idea! Don't they say that the strongest sense connected to memory is smell? So why not create a fun and interesting event that will conjure up memories of happiness every time someone smells that fragrance. Seems to make a lot of sense to us!
We were thrilled to be a part of this event this year and provide our form of a lasting memory with our photo booth pictures. We can't wait for the next fragrance launch! It was a great weekend.
What do you think? We'd love to hear your thoughts!