An Out of the Box Touch to a Fragrance Launch

November 12, 2012  •  Leave a Comment

Fragrance is known to be one of the hardest products to market. After all, how do you depict the sensation of a wonderfully complex smell in a Television advertisement or a magazine page? This weekend, Seattle Party Booth was part of a unique way to launch a new perfume at Macy's. 

Instead of just going with the usual forms of advertising, Macy's stepped it up a notch and threw an in-store event for the launch of their new fragrances. This seemed like a great idea! Don't they say that the strongest sense connected to memory is smell? So why not create a fun and interesting event that will conjure up memories of happiness every time someone smells that fragrance. Seems to make a lot of sense to us! 

We were thrilled to be a part of this event this year and provide our form of a lasting memory with our photo booth pictures. We can't wait for the next fragrance launch! It was a great weekend. 

 

 

What do you think? We'd love to hear your thoughts! 


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